We have had several local businesses who have shown interest in helping sponsor our league and are extremely grateful for their offers to support our cause. To answer most questions, we’ve outlined the basic details for Sponsorship below. We would be glad to work with your business or organization to accomplish any marketing goal you might have.
Market
You’ll want to be certain that your message will get to the types of people you want to reach, so make sure our field’s market sounds like your target customer before considering joining as a Field Sponsor. These are the demographics for the people who will see your message.
- 60% Male / 40% Female. We are a co-ed rec league.
- Mostly Aged 21 to 45. Relatively young and athletic.
- Primarily Durham Residents. Over 80% of registrants list Durham, NC as their home city.
- Interested in Charitable Causes. Many players join specifically to help their charity.
- Active Lifestyles. Our players obviously like to play softball, and probably other sports.
If you have any questions about the market you will reach, just come out and join us one Sunday and watch our games!
Community
Our League supports local non-profits who are doing something unique to help members of the Durham community, so you’re able to help a wide range of causes at one time. 100% of the funds that we raise through Sponsorship sales will go towards providing a rewarding athletic experience. Your sponsorship will show your support for our league, our mission, and 19 other great local non-profits in the area.
Sponsorship Options
There are many different ways your business can get involved with our league. We would be glad to work on custom projects or promotions and will be flexible with any budget. Here are a few examples of yearly sponsorship opportunities for our league
- Sponsor our Championship Jerseys – $750
- At the end of the season, players on the winning team will receive custom Championship t-shirts. The shirts are black with white lettering. The front is the same as a Player Jersey and the back has the logo of all our partner charities. Your business name, logo, and information will be added to the bottom of the shirt’s back with a “Sponsored by” header. The design is similar to the back of the jersey shown here. Each year, 32 “winners” will receive this shirt.
- Sponsor our Fan Shirts – $1000
- These shirts are similar to the Championship Jerseys, but they are able to be purchased by fans & friends and offered as prizes and giveaways for in-season contests. Amounts vary by demand, but we usually sell or donate around 150 of these shirts each season.
- Sponsor our Field – $1500
- You can sponsor a sign at home plate, so each player should see the signage as they enter the field for their games.
- We will be using printed lineup and attendance cards that will be hung near the dugout during every game. Your business name and logo will be added to the bottom of the lineup card as an official sponsor and viewed any time a player looks at the lineup.
- Sponsor our Weekly Announcement – $250
- We have a ~1000 person weekly newsletter with a 65% open rate and your business will be featured directly underneath the main news for the week.
- Any logo, slogan, phrase, or description you’d like will be included on our weekly newsletter and our weekly Facebook schedule and photo gallery posting.
- Sponsor a Donation Drive – Variable
- Every season, we host several donation drives to collect physical items for our causes.
- Your business will pledge to MATCH the donations collected, in exchange for consistent promotion related to the donation event.
- The most we have ever collected in one donation drive is ~$1500, least is ~$175, but we can set min/max rates or be flexible with the structure, if you have a certain budget you’d like to work within.
- Sponsor our League – $2500
- All of the above, with one primary feature and a secondary feature on the Weekly Announcements every week of the season.
We DO NOT allow sponsorship of the Team Jerseys themselves. The entire purpose of the league is to promote our non-profit sponsors, so they receive first and only billing on every jersey that will be used in-game. 100% of the funds we receive from Field Sponsorships will be used to improve the league and benefit the missions of our non-profit partners.
Ad Design
If you need help with design for the online graphics, we will create an image that meets our standards for an additional $50. Graphics should be provided in .pdf, .psd, .svg, or .ai. If these are unavailable, we can usually process the highest-quality .jpg you can find for a small fee, depending on the logo. All content must be entirely family friendly. Only company logos, graphics, and text are allowed in your message – no photos, faces, or people. You will have the opportunity to approve any design prior to production.
If you have any questions, please ask!